What 12 Years of Coding Taught Me About Product Packaging 📦
Twelve years ago, I built my first website. It was some bizarre, blinking HTML table monstrosity uploaded via Total Commander. Funny thing is, 12 years later, I'm still building websites... though things have changed a bit.
Today, coding something in Node.js, Python, or when needed — C#, Rust, whatever — is just another Tuesday for me. Years of programming have taught me pragmatism, courage, and one core principle: "anything can be built — you just need time and money."
Building websites, and now entire applications, has become trivial. The real fun starts after you deploy to production.
A few months ago, I launched my first digital product. And well... I won't surprise many of you — nothing sold. My only "victory" was someone trying to buy it twice, but the payment failed (after some research, turned out Stripe doesn't support that country — though it's possible the user just bypassed the payment wall).
The product itself was... very similar to the competition. I approached it like the wise American heads in books advise: "Steal like an artist," "Hide your ego," "Don't reinvent the wheel."
What Failed? The Packaging.
My website didn't show the value the product delivered. In my head, it was crystal clear — "obviously, everyone gets it." Well, no. They don't.
Users need to see everything — and your hero section has just 5 seconds to communicate value.
After this failure, I started analyzing deeper. I focused on landing pages in my niche — simple sites without tabs, often built by one person, maybe three at most. Corporate websites are a completely different story. Apple can throw up anything — their sales won't drop anyway.
But in these small projects, I started seeing repeatable patterns.
500 Pages Later
To date, I've analyzed over 500 pages and created a database of 100 effective landing pages that had some success:
- Generated revenue
- Won 1st place on Product Hunt
- Or collected 1k+ upvotes on Reddit
And now I'm sharing it.
I'm looking for feedback — and if this is helpful to you, for the next 24 hours you can get it for free.
How?
- Go to: https://www.pages.report/
- Explore reports
You can use the 60% discount that works forever: LAUNCH60
Why Am I Doing This?
I want to help more people create better "packaging" for their products. It's not about selling 💩 in pretty wrapping paper — but even if your product has real value, you still need to work hard to make users notice it.
The best product in the world is worthless if nobody understands what it does or why they need it. Good packaging isn't deception — it's clarity.